flooded mc donalds - we make money not art

The South London Gallery in London is currently showing a brilliant video by Danish collective Superflex. Damn! did i have to walk to find that gallery! (thanks Gunnar for pointing me in the right direction.) Little did i know at the time that the artists had uploaded the film online:

Flooded McDonald's from Superflex on Vimeo.

As deeply rooted into economic and political awareness as ever, Superflex' latest opus, Flooded McDonald's is a 20 minute video that shows the model of a typical but empty McDonald's gradually being submerged with (collected than recycled) water.

The work is both intensely dramatic and irresistibly funny. Flooded McDonald's goes beyond the usual fast food suspect. It hints at the consumer-driven power and influence, but also impotence, of large multinationals in the face of climate change. Unlike some documentaries on the same subject, the movie doesn't point an angry finger, it doesn't give lessons nor does it make you feel as guilty as sin. Instead, the film elegantly and comically allows you to draw your own conclusions.

Flooded McDonald's is on view at The South London Gallery through March 1, 2009.