semiotics of the kitchen

Martha Rosler's Semiotics of the Kitchen - 1975

From A to Z, Rosler "shows and tells" the ingredients of the housewife's day, giving us a tour that names and mimics the ordinary with movements more samurai than suburban. Rosler's slashing gesture as she forms the letters of the alphabet in the air with a knife and fork, is a rebel gesture, punching through the "system of harnessed subjectivity" from the inside out.

"I was concerned with something like the notion of Ôlanguage speaking the subject,' and with the transformation of the woman herself into a sign in a system of signs that represent a system of food production, a system of harnessed subjectivity."
—Martha Rosler